CASE STUDIES

CLIENT ISSUE

SNOQUALMIE VALLEY HOSPITAL was concerned that the people who lived within the area of their hospital network were unaware of the services and care available in their own community. The network was losing potential patients to more well-known clinics and hospitals farther away.

SOLUTION

The creative team realized we needed to act quickly and raise SVH’s profile in the community using targeted marketing. After meeting with the client, asking probing questions and gathering information about clinics, hospitals, urgent care facilities and community services, I designed direct mail pieces to familiarize people with all the SVH network offered. I designed postcards to reflect targeted groups while keeping in mind SVH’s direction that each facility would have its own look. 

CLIENT ISSUE

REFLESSI was a small Italian import business. The owners were concerned they were getting lost among the other high-end shops in their vibrant business district. The majority of their clientele were walk-in tourist traffic but they wanted to appeal to a greater local audience after tourist season.

SOLUTION

I designed the ads as a campaign using elements of ancient Rome with columns and silhouettes of pottery, to show the uniqueness of the Italian-made products while helping the consumer to visualize a purpose and place for them. Working closely with the copywriter, we reflected the essence of both the store and it's products.

CLIENT ISSUE

BARTELL DRUGS was the largest regional retail pharmaceutical chain in the Pacific Northwest—a family-owned icon that wasn’t distinguishing their brand effectively in the highly competitive Seattle market. Their advertising didn’t reflect their company philosophy centered around wellness, health and beauty. They needed a new direction.

SOLUTION

The creative team consisting of myself, a copywriter, brand specialist and account exec, met with Bartell’s marketing team and presented them with a strategy to redirect the brand away from product-only advertising in order to focus primarily on lifestyle, emphasizing their core message of wellness, health, beauty, and services in targeted ads.

I listened carefully to what the client wished to achieve, immersed myself in company literature, past campaigns and marketing data and focused on giving the client a consistent, identifiable look. The client signed off on the layouts with no significant changes to the initial design, except they decided they did want some products represented in each ad. I directed photo shoots for the client and was responsible for print and direct mail campaigns.

CLIENT ISSUE

Initially the client wanted a piece announcing the grand opening of a new building on their campus. But after sitting down and discussing the project with them we realized this was an opportunity for them to let the community know their story and for patients to share their own stories.

SOLUTION

I designed an 8-page information piece that included patient stories of their own experiences during treatment at Fred Hutchinson, articles about the hospital’s future projects, doctors, patrons, the research being done there, and health and wellness.